"The Greeks did not see the Homeric gods set above them as masters, or themselves set beneath as servants, like the Jews did. They saw as it were only the reflection of the most successful exemplars of their own caste; that is to say an ideal, not an anti-thesis of their own nature. They felt interrelated with them, as if there existed a mutual interest; a kind of symmetry."
—Human, All Too Human: Vol. 1, §114a (edited excerpt).
Where men are forbidden to honour a king they honour millionaires, athletes or film stars instead: even famous prostitutes or gangsters. For spiritual nature, like bodily nature, will be served; deny it food and it will gobble poison.